How we differ from other publishers
I guess you might say that we're a maverick publishing company because we don't operate like any other publishing company. The big differences, though, show up in our editorial and marketing operations.
What's different about the way we develop books
Frequently, someone will ask me, What's different about your books? At that point, I'm tempted to list all of the features in our books that no other books have. Like our "paired pages" format. Like the dozen or more complete business applications in every book. And like our subset/expansion approach that gets you started doing real work fast and lets you learn additional skills whenever you need them.
But it isn't just these features that make our books better, because these could be copied (although it would take more time and training than most authors have). The real difference between our books and other publishers' books is that no other publisher develops books the way we do. For instance:
- Instead of using freelance writers with no training who get a 10% royalty and write their books in their spare time, our books are written by a full-time staff of paid programmers and writers who are trained in our proven presentation methods.
- Instead of using editors who don't understand the subject matter, our editors are technically competent, with the programming skills they need to ensure the accuracy of the text and code.
- Instead of having underlings or independents develop the instructor's materials, our authors and editors develop them.
- And instead of rushing out an 800-page book in 3 months with 4 co-authors who've never met, we never let schedule or budget interfere with quality.
We've been working that way for more than 30 years now because that's the only way to make sure that every book we publish is the best one on its subject. Although that may not be the quickest way to get rich, it sure is satisfying. And it feels so good when a trainer tells us how great our products are.
What's different about the way we sell our books
Unlike most publishers, we do all our marketing through our web site, email announcements, publicity, and occasional catalog mailings. In other words, we don't do telemarketing and we don't make sales calls.
So if you have any questions, you're going to have to contact us. When you do, we'll get back to you via phone or email (whichever you prefer) right away. We also like to think that we provide the best customer service in the publishing and training industries. Please try us.
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